” Are you ready to feel satiated?? “

Alrighty, folks, you got your top three productive podcasts, now it is time for the top three marketing podcasts. If you are new to the marketing team or just looking for some insight into the marketing world, these podcasts are great. From basic marketing strategy to stories that retell the experiences of do’s and don’ts to marketing, these top three marketing podcasts will leave you satiated with knowledge. 

Marketing Over Coffee

Marketing Over Coffee is a podcast that covers both classic and new marketing. Hosts, John Wall and Christopher Penn cover 20-minute long episodes that are filled with various marketing tips and tricks in a casual setting. According to the homepage of their website, the topics they routinely cover are: 

  • Staying up to date with social networks
  • Search engine optimization and search marketing
  • Email marketing, multivariate testing, and copywriting
  • “Old school” offline marketing campaigns
  • And answer fantastic questions from listeners like you!

Episode Suggestions

The episode we suggest taking a gander at is “Jocelyn Brown on Branding and Return on Intent.” In this episode, Jocelyn discusses the essence of tracking marketing- which campaigns are working and not working, the idea that ROI (return of intent) is not everything, and Allocadia. They also discuss the timing of budgeting and spending money, and more importantly, the relationship between branding and the demand generation.

The second episode we suggest listening to is, “Special Interview with Simon Sinek, author of, ‘Start with Why.’” The purpose of this episode is to share the idea of pushing a crusade to create new leadership. According to Sinek, we lack leadership in today’s business. Leaders no longer act from the “why,” but from “what” and “how,”-  What do we do and how do we do it. There is no longer a question of “why we do it,” which is the essence of starting a business: why. In the episode, Sinek argues that due to the loss of “why” there is a loss of passion, which then leads to a lack of leadership. In other words, ‘why’ creates passion and passion creates leadership.

Key Topic

A key topic that is worth paying close attention in the episode with Sinek is the discussion of the golden circle. The golden circle is an idea. Sinek explains that businesses and brands think, act, and communicate the exact same way, however, their approach is lacking, and therefore could be done better. The golden circle consists of three levels: the bullseye is why, the ring outside of that is how, and the outermost level is what.

From there Sinek asks, “why do some marketing techniques work and others do not?” His answer, in addition to the golden circle, is manipulation and inspiration, and more that I could write a 15-page essay on, but this is a blog post people. Listen to the episode to find out more.

In summation, “Marketing Over Coffee” packs a mouthful of information on the essence of marketing and asks and provides insights on important questions that define what marketing and business are. This is the appetizer course, let’s move on to the dinner course. 

This Old Marketing Podcast

Joe Pulizzi and Robert Rose co-host the Content Marketing Institute podcast, a 60-minute show rooted in the power of storytelling. From digital marketing news to real-life examples of campaigns that you can learn from. From the Content Marketing Institute podcast comes various other “sub-podcasts.” This Old Marketing podcast being one of them. Of course, all their content is valuable, so we highly suggest you check out their other podcasts, but, for now, we will be focusing on, This Old Marketing podcast. One of the oldest marketing rules in the book is retaining customers through storytelling. Pulizzi and Rose abide by this rule throughout their episodes. Found on the homepage of their website is a simplified outline of what their episodes cover:

  • Content Marketing in the News: We’ll cover three or four stories that hit the marketing scene each week, and give our perspective on the happenings — and how they impact our industry.
  • Rants and Raves: A one-minute rant on something that we feel is “hard to swallow” about the current marketing landscape; or a one-minute rave on something epic.
  • This Old Marketing Example of the Week: Digging into the vast archives of CMI, we will discuss an amazing content marketing example from the past that we can all still learn valuable lessons from.

Episode Suggestion

Allow me to indulge you in one episode that I find particularly fascinating. Episode 221: Marketing Always Works (If You Leave Out Certain Data). Combined with dry humor (which is the best kind of humor), Pulizzi and Rose discuss the launching of Disney+, including the stock market, users, and tech issues. Further into the shoe Rose discusses the current marketing bubble- online advertising.

Finally, Pulizzi and Rose further discuss the concept of cognitive bias; if you want something to work, you will put the methodology to show that it works. In summation, This Old Marketing provides a hole for you to jump in. Throughout the podcast, the hosts expose your mind with storytelling, hypothesis, what-ifs, humor, and of course the idea of advertising/marketing and the trends that go along with it. Ready for dessert?? 

Duct Tape Marketing

In addition to having a podcast, Duct Tape Marketing provides services to small businesses. Their tagline, “Let’s Talk About Growing Your Business,” which essentially is the foundation of their podcast. Additionally, they have a variety of book suggestions that also advise on how to become successful. A particular episode that is a great listen for first-time beginners is, “Paving the Path to a Purposeful Hustle.” The guest speaker is Deanna Singh, speaker, author, and founder and Chief Change Agent at Flying Elephant.

Throughout the podcast, host, John Jantsch proposes several questions: Why is it important to discover your own purpose? How can you find it? Once found, how do you start fully living it. In summation, this episode provides insight on how to find your purpose and transpose that into business. Deanna Singh discusses her purpose, defines impact in a business context, implement self-therapy, and inspire positivity and change. These attributes pave the path to a purposeful hustle. A refreshing outlook, Duct Tape Marketing is a wonderful podcast to listen anytime throughout the day. Like I said, this is a wonderful dessert podcast. 

Conclusion

These podcasts are great for those inexperienced, experienced, curious, everyday-knowledge absorbers, and marketing teams. These marketing podcasts provide splendid insight on how to become better at marketing. Of course, there are many, many, attributes, however, listening to these three podcasts is the first step in becoming better, not just in marketing, but in life as well. Bon Appetit. 

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“The ins and outs of having the right social media for the right business.”

When it comes to marketing, it is important to create and maintain an online presence through social media. It is 2019, almost 2020, and society is continuously progressing towards an era of digital transformation. According to Salesforce, “Digital transformation is the process of using digital technologies to create new- or modify existing – business processes, culture, and customer experiences to meet changing business and marketing requirements.” 

One of the leading forms of digital transformation is social media. According to Google, the term social media means “websites and applications that enable users to create and share content or to participate in social networking.” Social media is the essence of customer interactivity, communication, building relationships, and diversified culture. Let’s begin with LinkedIn.

LinkedIn

I am sure everyone knows what LinkedIn is, however, for those who do not know, LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps- mainly used for professional networking. With LinkedIn you can make business connections, share resumes, and find jobs. Essentially it is the combination of Facebook and Indeed. Several of their mottos are, “Welcome to your professional community,” “Learn the skills you need to succeed,” and “Join your colleagues, classmates, and friend on LinkedIn.” So, what businesses are great for LinkedIn, and how can LinkedIn bring more traffic to your business?

The real power behind LinkedIn: Word of Mouth (WOM). The ability to tap into existing connections and grow your brand. Remember when I said LinkedIn is like Facebook and Indeed mashed together? I mean precisely that. Take realtors, for example. LinkedIn would be one of the perfect platforms to spread business and personality. Realtors can continuously update their feed with pictures of homes that are on the market or sold, have a complete “bio” page, like and comment on other clients’ feeds, and remain in contact with their clients.

Of course, LinkedIn is not entirely like facebook in the sense that LinkedIn is not centered on memes or what your cat is doing. Instead, it is a platform for professionals, businesses, and business to business relationships (B2B) to interact with other aspiring professionals, building a client base, and accumulate referrals. In summation, LinkedIn is the platform where you would want to grow your business in a professional setting( more business-like). Nothing like Twitter, where you tweet every Monday you wish it was Friday. But, Twitter is not all that bad for business, and here’s why. 

Twitter

Twitter’s call to action is pure genius: see what’s happening in the world right now. “Why is it pure genius, Miss AirSend, writer?” I’m glad you asked. The ability to keep up with what’s happening in the world is something like, “The Neverending Story.” The ability to search the world with trending hashtags, which are usually comprised of one word, and then receive thousands of posts related to that word, is honestly, something that is far beyond my imagination. Twitter is a gold mine for marketing and rhetoric. We have crossed the threshold of what we originally thought was rhetoric into a new form of rhetoric: 280 characters or less. It’s genius! Pardon the rant, let me go ahead and explain to you why Twitter is excellent for growing business. 

  1. Follow your Interests
  2. Here what people are talking about 
  3. Join in the conversation 

These three steps are on the homepage of Twitter, and subsequently, the key to growing your business through an online presence. Unlike LinkedIn, where a professional presence is the hallmark to success, Twitter actually cares about what your cat is doing. Or what you had for breakfast. Think of Twitter as your personality platform.

For marketing consultants, life coaches, and even mentors, Twitter is a great source of advertising. Or software company, realtors, public figures, etc. When viewers see your personality through your feed, it can lead to potential clients. Potential clients also use WOM to their followers to check out your business/twitter. Twitter is also great for interaction with followers. Customers and clients want to see personality when they research businesses. Twitter is one of the most versatile diversified platforms. Looking for more of a visual appeal for your business, try out Instagram!

Instagram

Whereas life coaches and realtors would find Twitter to be a great place to relay information in 280 characters or less, designers or make-up artists, for example, would find Instagram to be more advantageous. Why? Again, it is for visual appeal. With Instagram, there is the ability to create 24-hour stories, Instagram TV, upload videos and photos, and also explore like-minded creators. Much like Twitter and LinkedIn, Professionals can also keep in contact with potential clients, reply to comments, and maintain an active presence, which, thanks to the user interface (UI), is incredibly easy.


Further, Instagram is marketed towards creators,i.e. artists, who post captivating photos. Designers and make-up artists have a massive presence to the Instagram community, because, again, there is a personal connection between professional and client, and visual appeal in their market. Of course, Instagram is a place for foodies as well. Having photogenic food posted all over your feed is also a plus to freelance food writers (yes, other writers as well).

Instagram is a social media art haven. It is a platform that caters to the idea of portfolios. Of course, realtors, life coaches, and other professionals can have an Instagram as well; however, it is more beneficial for them to apply their rhetoric through words rather than pictures. 

Facebook Pages

Facebook made from concrete alphabet top view on green grass

“Create a beautiful online home for your business.” This is the motto for Facebook Pages. The benefit to facebook pages is that anyone can have one. It is a platform dedicated to a variety of content. Pictures, pictures with words, or words themselves. Creators, innovators, analyzers, and other professionals, can create an online presence with their business/portfolio. Facebook pages are great for building a community, promoting events, sharing offers, and selling things on Facebook Marketplace.

We are now in an era where technology has become our go-to marketing/business. With digital transformation, advertising has become more accessible than ever. There is now the ability to have user feedback, customer interaction, fast updates, and the innovation of marketing analysis, which ultimately improves business. The tricky part when facing technology is figuring out the right approach for the right business. In other words, the right social platform that conveys the right personality of your business.

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