When it comes to the best business communication tools, we need to take a step back and address what elements need to be considered a business communication tool. Gartner’s definition of business communication is something that incorporates a persistent conversation space where people can collaborate in teams, communities, or networks.

Ideally, a collaboration tool should offer a seamless stream of conversations, similar to a river, and a place where collaboration can happen simultaneously. Each stream of conversation should also have a channel to flow through.

It should also be a tool that allows you to work internally and externally simultaneously. By that, I mean talking with clients or future business partners (external), while also being able to converse with team members in another conversation space(internal).

Now that we have defined what a business communication tool is let’s talk about the tools out there that could be considered the best. Here’s a list of what we think are the best business communication tools of 2020: 

  1. AirSend
  2. Cisco
  3. Google
  4. Ring Central
  5. Slack
  6. MatterMost
  7. Microsoft Teams
  8. Symphony
  9. Unify
  10. Wire

Each of these tools will be reviewed through the lens of a business communication tool, along with other various factors, such as usability, convenience, blueprint and functionality, and solutions. Let’s begin with what we believe to be the number one business communication tool, AirSend. 


AirSend At Home Cooking Channel view. AirSend public channel.

AirSend is a new and simple communication tool that brings all of your productivity essentials in one workspace. To have a successful collaboration space, users need a convenient platform, simple design, and provides a solution to a problem. In this case, the problem is context switching.

Most collaborative/communicative tools believe that to have a successful contextual workspace, you need a significant amount of outside resources. In other words, the “solution” is to integrate with other tools to get the job done. But this is not a solution. Instead, it is a substitute for a solution. While integrating with other apps is undoubtedly great, efficiency is a lacking factor. 

We spend most of our time switching between multiple apps to get what we need. Our time is not being appropriately used for productivity. AirSend provides a solution to this. AirSend’s vision/mission is to build a contextual workspace that improves the quality of life, maintain productivity, and increase focus. 

We need a business communication tool where communication can happen seamlessly. But seamless communication is not all you need for a useful business communication tool. It would help if you also had the essentials, such as a place to track and manage tasks, file share and organization, and a place where you can keep important notes for later.

Of course, some tools carry these capabilities through the integration of other apps. The main difference between AirSend and other business communication tools is that AirSend introduces these capabilities through built-in functionality. In other words, users do not need third-party apps to get the job done. 

We believe that by introducing built-in functionality, users can maximize productivity and minimize context switching. Imagine a tool where 80-90% of the user’s focus is through one medium. That is what AirSend is. Through a simplistic and clean UI, AirSend delivers built-in capabilities of task management, video/audio calling, file sharing, note management, and centralized conversation through channels.

Finally, the convenience with AirSend is that it is available everywhere. Through desktop and mobile, users can stay always stay connected. 


Image of Cisco WebEx main channel view

Cisco Webex Teams combines cloud software with business communication. Also known as Saas software. Cisco Webex Teams is a safe and secure platform that integrates with other business tools to help with user workflow. One of the more renowned aspects of Cisco Webex is its hybrid solution. 

The product offers multiple solutions, mainly to team collaboration, cloud calling, and video conferencing. With the cloud calling system, users can make calls from any device and any location. Cisco Webex offers its very own calling architecture, which gives users an easy path to the cloud. 

With Cisco Webex Teams, users can message, meet, schedule, share files, call, and brainstorm ideas through a whiteboard.

Cisco WebEx white board

Designed for a utility purpose, Cisco Webex positions itself as an ideal team collaboration tool. The product appeals to what most buyers look for: 

  • A centralized conversation space
  • Content and application interaction

While Cisco Webex seems to solve some solutions to team collaboration through built-in capability, they do not appear to solve all the challenges. One of which is native task management. Additionally, for setting up meetings and calendar dates, a third-party application is required. 

Cisco Webex Teams is a great software. It is an excellent alternative for those looking for team collaboration and outside integration. Users will find the product’s usability exciting with neat trinkets, such as built-in screen capture. However, the product is lacking in some elements. If we want to boost collaboration/productivity, shouldn’t communication tools focus on minimizing integration?

Having a conversation workspace results in high performing collaboration. But to get work done, platforms need tools (preferably native to the software/product) and a simple UI to help guide the conversation workspace. Having the essential tools and UI guide the flow of productive conversations also means guiding the flow of getting work done. 


Image of Google Chat

Google is another SaaS software designed to combine cloud software with team chat. Like Cisco Webex, Google Chat is another possible solution for team collaboration.

Google Chat integrates with GSuite, which allows users to access and share files, and use all the essentials GSuite offers, such as Docs, Sheets, and Slides. The idea behind the product is to provide a more accessible alternative to user workflow by providing all the essentials in one.

One thing to particularly note is that Google Suite is a cloud office suite. Cloud Office Suites broke into the team collaboration/chat sector with a solution. This solution was to result in work getting done faster and smarter. Of course, we all want a tool that can enable us to get the job done with convenience, and that is what Google set out to do. Google Suite provides convenient solutions of:

  • Streamlining communication through email and chat
  • Carry meetings through Google Meet
  • Store and share files with a cloud-based server
  • Increase collaboration with GSuite itself (Docs, Sheets, Slides, etc.). 

To add to the convenience of collaboration, GSuite also offers third-party integrations. 

However, GSuite is not perfect. According to various reviews found on Capterra, there is a common negative theme: UI/UX. Multiple reports state the GSuite’s UI is clunky and usually takes users through a rabbit hole of complexities and confusion. Because of the poor UI, users also say that communicating with others is difficult. The difficulty in communicating with team members poses a negative impact on productivity.

After all, to ensure productivity, a platform needs a space for centralized communication. Google Suite is a reliable strong team collaboration tool. With advanced capabilities, users can save time switching between various apps to get work done. The only downside to the product is the complexity of the UI design.


RingCentral channel view

RingCentral is a communication platform designed to bring a unique communicative experience. The specialty behind RingCentral is its cloud phone system. The idea behind the platform is to reinvent the communication experience with a tool that does it all in one: Messaging, video calling, and audio calling.

Additionally, RingCentral takes their product one step further by incorporating teamwork solutions: task management, teams and direct messaging, integration of apps, and convenience. 

The platform is most known for its seamless and easy-to-reach communication via the cloud phone system. With RingCentral’s cloud phone system, users can check voicemails at a glance, set up local numbers, and flip calls to any device.

They are reinventing the communication experience with convenience, which results in a new form of communication—a form of communication where work can get done seamlessly. 

Image of RIngCentral

Though the platform focuses on effective communication, RingCentral oversimplifies its UI/UX design, making it more complicated. Users say that the overwhelming simplicity of the product leads to the confusion of many unnecessary features. In other words, there are too many non-essential features in the product. The product looks cluttered with too many openly available features. 

RingCentral’s unique solution, unified cloud communication, pushes the conventional thought, and propels the communication medium’s new standard. By also adding team collaboration to the product, RingCentral is an excellent solution for both small and large businesses. However, with an oversimplified appearance, the product’s complexity could result in a lack of productivity. 


Image on Slack webpage

Slack is a team communication tool designed to replace email. The platform functions through the integration of other apps. Slack wants to minimize and replace the time we spend buried in our emails. The solution to the problem is presenting all the information we need in one place: a channel. 

Through channels, users can absorb the information they need quickly and efficiently. Additionally, with the concept of channel organization, users minimize time spent browsing through their conversation history. Image a platform that has separate channels for everything: 

  • Announcement Channel
  • Social Media Channel
  • Marketing Channel
  • Threads

Users can make a plethora of channels they need. Efficient teamwork/collaboration succeeds through the incorporation of channel organizations. Having channels is excellent for organized communication, but it is not what propelled Slack to its repertoire today.


There is a reason why Slack is called “The King of Integrations,” and that’s because it is the king of integrations. Slack offers over 500+ integrations. From Google Drive to Asana, Slack’s vision is to enable workflow with everything in one space. 

Image of Slack integrations

The concept of the product is impressive. Imagine a tool where you can quickly absorb information in a matter of minutes, while also tracking tasks and storing files through a third-party application.

That is what Slack is: a team collaboration tool powered by integrating with other third-party applications. The functionality of the product sounds simple, but when testing the product, there are some complexities. 

One of the more significant challenges to the product is that Slack is a communication tool. To use Slack, users need to sign up for many of the third-party applications that Slack offers. Some of these applications are also not free, which means putting more money toward external products.

The second biggest challenge is that Slack is not ideal for multiple clients. For example, let’s say you are a business that is sustained by client relationships. If you were to choose Slack as your ideal communication medium, you would need to have multiple Slack accounts to have a client-to-client relationship. 

Having the capability of making public and private channels, sharing files within channels, and having bots to help guide productivity is excellent. However, Slack lacks built-in capabilities. Instead, their concept of organizational readiness focuses on third-party apps.

Integrations are not terrible, but it is also not as efficient as we would like it to be. The reason is that we are not minimizing the context switching. We are still spending an enormous amount of time switching between various apps.


Image of MatterMost main channel view

Mattermost is an open-source enterprise team communication platform that provides organizations with messaging and file-sharing tools for web, PCS, and mobiles. The company enters the team chat market industry as the first of its kind at the enterprise level: an open-source encrypted chat platform. 

The problem most enterprise-level team chats face is the lack of security and privacy. Especially when developers send information-sensitive data through third-party apps. MatterMost provides the solution for DevOps and remote work:

  • The Cloud: deployable to both public and private clouds
  • Integrations and plugins
  • Atlassian
  • Encryption + Selh Hosting messaging
  • Security

MatterMost has the potential to further grow into a more robust and secure tool. Being open-source, DevOps and users can customize the product to whatever best fits their needs.

In four years, the platform has accomplished many of the common issues team communications faces. However, the product is not finished. There are still many upcoming features, such as call and audio (currently in beta). In the future, users can expect the product to be equal with the other highly ranked team communication tools. 

Microsoft Teams

Microsoft Teams

Microsoft Teams is a cloud-based solution designed for business communications to help teams manage chat, meet, file sharing, and team discussion. User workflow is also improved tremendously with the addition of Office 365. Boiled down, Microsoft Teams is three items: 

  • The Cloud (One Drive)
  • Office 365
  • Communication (teams and outlook)

Similar to GSuite, Microsoft Teams mission is to enable work getting done faster and smarter. However, like most tools that strive to solve all of the team collaboration challenges with a “simplified” solution, they lack a particular element; and that is designing a simple product.

Microsoft Teams follows this theme by also delivering a sophisticated tool. According to reviews on Capterra, most users agree that the UI to Teams is not well made, making the product’s usability challenging to use.

Additionally, according to a survey we made several weeks ago, users who used Microsoft Teams mention that the integration is not the best it could be. Especially with project management tools. 

Microsoft Teams has the right idea of combining One Drive with team productivity applications. It is a great way to change how employees work. But with a poorly made UI, changing how people work to be more efficient will be difficult. 


Main view on Symphony

Symphony is a team collaboration tool made for the finance industry. One thing to note is that platforms designed to solve a specific problem or market to a particular audience, like Symphony, offer specific solutions. With Symphony, they are data encryption, compliance, and certifications. Symphony also offers various features: 

  • Bots and apps
  • Automated trade flows
  • Collaboration capabilities: messaging, file share, and conferencing

Lately, business communication tools that adhere to both internal and external usage gain traction to industries that involve finance, consultative advice, contracting, etc. Majority of the business communication tools we see now attract internal workflow.

But, few team chats have focused on the concept of business-to-client communication (external). Symphony is one of the few business communication tools that tackle the external business-to-client conversation. 

Symphony drives productivity with a kanban-like design, so users can place what’s most important first. Finally, the product is a great tool to have secure conversations with clients and enterprises. 


Image of Unify

Unify is the Atos brand for communications and collaboration. Unify’s product is Circuit. Circuit (Unify) enables organizations of all sizes to transform the way they collaborate, creating a more connected and productive workforce. This solution would result in improved team performance and business efficiency. 

Unify is also available through web and mobile collaboration. The platform features: 

  • Unified Communication 
  • Voice Messaging
  • Voice Conferencing
  • OpenScape Cloud/Business

One of the more desirable concepts to Unify is its ability to deliver more productivity with less complexity. The way the platform provides this solution is with the OpenScare Business. With its hybrid communication to its deployable cloud services. Like Cisco Webex and RingCentral, Unify also has its very own product line.

Similar to RingCentral, Unify presents a new kind of collaboration that focuses on communication. However, the product lacks some collaboration tools that could better help streamline communication. Some of the tools Unify is lacking in is task/project management and calendar management.

Unify is an extension of team/social collaboration. The addition of the OpenScape Cloud and hybrid communication is a nice touch. But again, with a focus on communication, some elements of collaboration are lacking. 


Image of Wire chat

Wire is a modern-day collaboration tool that meets advanced security and user experience. Similar to Symphony, Wire focuses on business-to-client and team-to-team communication.

What’s particularly worth mentioning is that Wire offers guest room access making it easy for client interaction to happen. 

Wire features: 

  • Personal and group chats
  • Conference Calls
  • Screen/file sharing
  • Availability status
  • Mentions 
  • Integrations

Wire allows you to securely add Calendars, Financial information, Development progress, Corporate News, or CRM information to conversations. With the focus and solution on security, users can send encrypted messages without fearing a breach.

Additionally, the simplistic UI design of the product makes it easy to use. Some reasons to consider Wire would be: 

  • Security/encryption
  • Guest Room functionality 
  • Integration

What do people look for in work communication tools?

Several weeks ago, we had surveyed what people looked for in team chat apps. The results were surprising. Below is a chart of what people look for in the current team chat industry. 

To find out more about the survey, click here


When looking for a business communication tool there are three common core capabilities that you need to consider: 

  • Integration/ built-in functionality
  • Security and compliance 
  • UX/UI
  • File sharing

These three capabilities are the makeup for business communication. With a common problem comes a unique solution, and a unique solution emerges a new form of thinking.

Each tool listed today provides its unique solution to a common problem that we face in the team chat industry. There needs to be a channel organization or space where centralized conversation can happen to encourage seamless workflow. Secondly, there needs to be some sort of easy access to integrations or built-in collaboration tools. Finally, there needs to be a tool that has a simplistic design. 

AirSend’s Mission

If we want to change the way people work, we need to address what is preventing us from being productive? We believe that one of the issues that prevent productivity is having too much context switching.

One-to-three hours of our day is wasted everyday switching between apps to get work done. The introduction of more built-in functionality would solve this problem. 

We use AirSend as our digital workspace for our marketing team. Even though AirSend is our product, we sincerely believe that AirSend can help your organization, too. Give us a try and let us know what you think!

AirSend is a versatile digital workspace to share files, send messages, and complete tasks. See how AirSend can help you.

“The ins and outs of having the right social media for the right business.”

When it comes to marketing, it is important to create and maintain an online presence through social media. It is 2019, almost 2020, and society is continuously progressing towards an era of digital transformation. According to Salesforce, “Digital transformation is the process of using digital technologies to create new- or modify existing – business processes, culture, and customer experiences to meet changing business and marketing requirements.” 

One of the leading forms of digital transformation is social media. According to Google, the term social media means “websites and applications that enable users to create and share content or to participate in social networking.” Social media is the essence of customer interactivity, communication, building relationships, and diversified culture. Let’s begin with LinkedIn.


I am sure everyone knows what LinkedIn is, however, for those who do not know, LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps- mainly used for professional networking. With LinkedIn you can make business connections, share resumes, and find jobs. Essentially it is the combination of Facebook and Indeed. Several of their mottos are, “Welcome to your professional community,” “Learn the skills you need to succeed,” and “Join your colleagues, classmates, and friend on LinkedIn.” So, what businesses are great for LinkedIn, and how can LinkedIn bring more traffic to your business?

The real power behind LinkedIn: Word of Mouth (WOM). The ability to tap into existing connections and grow your brand. Remember when I said LinkedIn is like Facebook and Indeed mashed together? I mean precisely that. Take realtors, for example. LinkedIn would be one of the perfect platforms to spread business and personality. Realtors can continuously update their feed with pictures of homes that are on the market or sold, have a complete “bio” page, like and comment on other clients’ feeds, and remain in contact with their clients.

Of course, LinkedIn is not entirely like facebook in the sense that LinkedIn is not centered on memes or what your cat is doing. Instead, it is a platform for professionals, businesses, and business to business relationships (B2B) to interact with other aspiring professionals, building a client base, and accumulate referrals. In summation, LinkedIn is the platform where you would want to grow your business in a professional setting( more business-like). Nothing like Twitter, where you tweet every Monday you wish it was Friday. But, Twitter is not all that bad for business, and here’s why. 


Twitter’s call to action is pure genius: see what’s happening in the world right now. “Why is it pure genius, Miss AirSend, writer?” I’m glad you asked. The ability to keep up with what’s happening in the world is something like, “The Neverending Story.” The ability to search the world with trending hashtags, which are usually comprised of one word, and then receive thousands of posts related to that word, is honestly, something that is far beyond my imagination. Twitter is a gold mine for marketing and rhetoric. We have crossed the threshold of what we originally thought was rhetoric into a new form of rhetoric: 280 characters or less. It’s genius! Pardon the rant, let me go ahead and explain to you why Twitter is excellent for growing business. 

  1. Follow your Interests
  2. Here what people are talking about 
  3. Join in the conversation 

These three steps are on the homepage of Twitter, and subsequently, the key to growing your business through an online presence. Unlike LinkedIn, where a professional presence is the hallmark to success, Twitter actually cares about what your cat is doing. Or what you had for breakfast. Think of Twitter as your personality platform.

For marketing consultants, life coaches, and even mentors, Twitter is a great source of advertising. Or software company, realtors, public figures, etc. When viewers see your personality through your feed, it can lead to potential clients. Potential clients also use WOM to their followers to check out your business/twitter. Twitter is also great for interaction with followers. Customers and clients want to see personality when they research businesses. Twitter is one of the most versatile diversified platforms. Looking for more of a visual appeal for your business, try out Instagram!


Whereas life coaches and realtors would find Twitter to be a great place to relay information in 280 characters or less, designers or make-up artists, for example, would find Instagram to be more advantageous. Why? Again, it is for visual appeal. With Instagram, there is the ability to create 24-hour stories, Instagram TV, upload videos and photos, and also explore like-minded creators. Much like Twitter and LinkedIn, Professionals can also keep in contact with potential clients, reply to comments, and maintain an active presence, which, thanks to the user interface (UI), is incredibly easy.

Further, Instagram is marketed towards creators,i.e. artists, who post captivating photos. Designers and make-up artists have a massive presence to the Instagram community, because, again, there is a personal connection between professional and client, and visual appeal in their market. Of course, Instagram is a place for foodies as well. Having photogenic food posted all over your feed is also a plus to freelance food writers (yes, other writers as well).

Instagram is a social media art haven. It is a platform that caters to the idea of portfolios. Of course, realtors, life coaches, and other professionals can have an Instagram as well; however, it is more beneficial for them to apply their rhetoric through words rather than pictures. 

Facebook Pages

Facebook made from concrete alphabet top view on green grass

“Create a beautiful online home for your business.” This is the motto for Facebook Pages. The benefit to facebook pages is that anyone can have one. It is a platform dedicated to a variety of content. Pictures, pictures with words, or words themselves. Creators, innovators, analyzers, and other professionals, can create an online presence with their business/portfolio. Facebook pages are great for building a community, promoting events, sharing offers, and selling things on Facebook Marketplace.

We are now in an era where technology has become our go-to marketing/business. With digital transformation, advertising has become more accessible than ever. There is now the ability to have user feedback, customer interaction, fast updates, and the innovation of marketing analysis, which ultimately improves business. The tricky part when facing technology is figuring out the right approach for the right business. In other words, the right social platform that conveys the right personality of your business.

AirSend helps entrepreneurs and businesses create a versatile digital workspace to share files, send messages, and complete tasks. See how AirSend can help.

“It is not just a book, it is the guidebook to facing the unknown  fear.”

Please note that this blog will be discussing two chapters that we believed carried the most significance to our topic. The whole book is a wonderful read, and as much as we would love to discuss the whole book, the magic should be left for the reader to experience.

The purpose of Fields’s research is to convince readers that having fear of the unknown is necessary for business. Additionally, Fields provides wonderful examples and strategies of how to combat uncertainty when starting a business.  Uncertainty is fear. Fear can be anything when starting a business, such as the unspoken judgment when a project launches, the unpredicted feedback, or simply the fear of an idea being successful or not.

The two chapters we will be focusing on are, “Chapter 1: Why Uncertainty Matters,” and “Chapter 4: Find your Certainty Anchors.” Found in the introduction, Fields discusses filmmakers and CEO’s who turned their life around with fear and an idea. Additionally, he also provides a general layout of what the book will cover and their significance. Every professional is afraid to start their own business, expand on an idea, etc. But, according to the author, we shouldn’t be afraid of uncertainty. The Uncertainty Matters, and here’s why. 

Chapter One: Why Uncertainty Matters

Probably one of the most significant and meaningful inspiration can be found in the first chapter, “When you begin, nothing is certain save the drive to create something worth the effort. The more certain you are of the answer or the outcome in advance, the more likely it is to have been done already- to be derivative- and the less anyone will care, including you. Anything certain has already been done,” (Fields, p. 15). 

Consider this quote to be a Business 101 Guide to learning how to start your practice. To find certainty in an idea means to create something innovating. In other words, the idea should only speak uncertainty. The question then remains, how do we use the uncertainty to our advantage?  

“Creators need data. They need judgment, feedback, and criticism. Without them, there’s no way to know whether what you’re creating is working or not. When you base your actions on random guesses, rather than on relevant information, growth and movement towards brilliance slow dramatically or grind to a halt. Kill constructive judgment and you retard growth, adaptation, and evolution,” (Fields p. 18). Judgment, feedback, and criticism are all uncertain elements that we dread to hear when testing out an idea. Why? Because we do not want to be told our idea is a failure. As leading innovators, our ideas represent who we are, and what we stand for.

Additionally, Fields has taken the opportunity of including subsection that eases the reader into the topic of uncertainty. For example, there is a subsection titled, Amplifying Uncertainty, Exalting Uncertainty, It’s Not Just for Start-Ups and Tech, and Hailed But Reviled. Through each subsection, the author provides amazing examples of other like-minded creators. These creators, much like us in the beginning, had an uncertain idea and ran with it. As reiterated before, when facing uncertainty, it is almost always best not to face the unknown empty-handed. Chapter four is the first step in creating your arsenal.

Chapter Four: Find Your Certainty Anchors 

The purpose of this chapter is to prepare your arsenal for uncertainty. First, we must ask the question, “What is a certainty anchor?” Under the subsection, The Power of Certainty Anchors, the author explains the definition. “A certainty anchor is a practice or process that adds something known and reliable to your life when you may otherwise feel you’re spinning off in a million different directions,” (p. 46). In other words, the concept of certainty anchors is routines or ideas that remain with you at all times.

Certainty anchors could be ideas, rituals, routines, or positive thinking. We find it best to think of Certainty Anchors as routines that help expose my creative process. The reason being is that routines are always there. They are grounding experiences to which you can always return to. In other words, no matter how successful or unsuccessful business is, you can always return to my routines.

Steven Pressfield, author of “The War of Art,” opens a window into the power of ritual in creative work. “Broader lifestyle routines serve as a salve to calm a bit of the anxiety of creation and to drop an anchor to which we can tether our creative lines, knowing we can then float higher up in the clouds and stay there longer, trusting that we will be able to find our way down,” (p. 47).

Routines, i.e. certainty anchors, help overcome the fear, anxiety, and discomfort of uncertainty. Routines are one of the symbols of familiarity (the other is knowledge). Familiarity helps take on challenges that make you feel productive. You wouldn’t try something new unless you were positive you had the knowledge to do so. Why? Well, again, it is because we know that our familiarity (routines and/or knowledge) cannot be taken away from us.


The first step in dealing with uncertainty is to first acknowledge its presence. The second step is Certainty anchors. Accept the fear (i.e. uncertainty). You can always acknowledge that something exists, but to accept it as a part of creation is different. After acknowledging and accepting the uncertainty, Fields uses the remainder of the book to discuss how to apply uncertainty to your practice.

Throughout the book, there are many examples, advice, and knowledge of how to start a business. Fields’s research revolves around facing uncertainty in the business/professional world. His goal is to provide insight and inspire like-minded entrepreneurs to face fear rather than run away from it.

Fields once said, “Snuffing out uncertainty leads to a sea of prematurely terminated mediocre output…if only we’d had the will to embrace uncertainty, risk, and judgment, and hang on a bit longer. If only we’d learn how to harness and ride rather than hunt and kill the butterflies that live in the gut of every person who strives to create something extraordinary from nothing,” (p.27).

Image result for Uncertainty book

AirSend is a versatile digital workspace to share files, send messages, and complete tasks. See how AirSend can help you.