Building a small business can be tough. There are so many decisions to make and things to do on a daily basis, and one of those things is marketing. But how can a small business owner get the word out about their business with very little money or time? It’s challenging, but not impossible. Here are five free ways to market your small business.
Talk to People
We have conversations with people every day. We talk to our friends, family, even random people we meet at the bus stop or grocery store. Casual conversations are the perfect time to mention your business.
We’re not suggesting you try to sell someone your product or service while discussing your kids’ extracirricular activities. Just mention it in passing. For example, “By the way, you might not know that I own a bakery and am always happy to bake cakes or cookies for parties. So if you know someone who’s looking for a custom cake or catering, please feel free to give them my number!”
This kind of marketing is great because it’s personal. There’s preexisiting trust and rapport that can easily translate to sales.
Leverage Social Media
There are many ways to market your small business on the internet, and social media marketing is one of the most common and cost effective ways to do so. Regularly updating your social media pages can help you attract new customers and keep in touch with existing ones. Using social media can also help you reach a wider audience that you may not have access to otherwise.
Create a solid online presence by posting regularly and offering quality content that provides value to potential customers.
Partner with Others
Partnering with businesses that offer complementary products or services is an easy way to put your small business in the spotlight for a targeted audience and build a customer base to generate revenue.
To start, look for one or two small businesses that offer products or services that go well with yours and reach out to the owners with a friendly message or phone call asking if they would be interested in doing some cross-promotion.
Such partnerships give you exposure quickly and more easily than if you were working alone.
Pay Attention to SEO
Learning the rules of internet search engines and using these rules to boost the visibility of your web presence is “Search Engine Optimisation” or SEO.
In-depth SEO can be difficult to implement for someone who isn’t a marketing expert, but simple things like paying attention to keywords and using the right ones throughout your website and blog, if you have one can make a big impact.
While you might not be able to run a large, multi-million dollar campaign because of the size of your business and budget, there are a lot of ways to promote your business even beyond what we’ve already discussed. Promotions and contests, for example. The key is to have fun with it and keep experimenting with your marketing strategy until you get the results that you want.
There you have it! Five free ways to market your small business. When used correctly, these strategies will widen your reach and increase revenue without you having to spend money on marketing. And since they’re free, there is no harm in trying them out and seeing what kind of results you get.
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